Advertise: Key benefits
Advertising on the AnchorFree Hotspot channel is extremely efficient and effective. An independent study conducted by the Pyramid Group concluded:
60 minutes at an AnchorFree location is the same branding experience as:
- walking by a mall panel 720 times
- reading the same print ad 180 times in a row
- watching a TV commercial 120 times in an hour
(source: Pyramid Research Public Wi-Fi Usage Study)
A "hybrid" between Out-Of-Home and Online Advertising
AnchorFree breaks the online advertising paradigm and delivers a unique “hybrid” media vehicle that’s both parts Out-Of-Home and Online Advertising. Whether promoting your message on our Wi-Fi Hotspot media network or the AnchorFree Privacy Shield, your brand experiences the benefits of both.
Out-Of-Home Benefits
- Reach a once unreachable audience – consumers who are mobile and near point of consumption.
- Pinpoint your targeting to a localized, geographical level. In fact, we can localize your advertising exposure right down to the exact neighborhood
- Provide a captive experience but with extended exposure. Imagine what your advertising can do during a 60-minute Hotspot session.
Online Advertising Benefits
- The Persistent Digital Browser Billboard works similar to Banner Advertising but with even better premium online real estate.
- Placement is guaranteed premium placement. First thing viewed no matter what websites are visited or browser used
- AnchorFree can link your ads to contextual web or search content
Buying tip > Looking for more captivating and premium placement with your online media plan? Consider allocating a portion of your online or even Out-Of-Home media budget to this new media channel to measure the effectiveness yourself. Be sure to contact us as we make a point to understand your business and provide recommendations for the best usage of the AnchorFree Hotspot media network.
To advertise on the Hotspot Media Network e-mail us: advertise@anchorfree.com
Steven Van Blarcom
SVP Sales and Business Development
US, Canada and Mexico
AnchorFree
Santa Ana Court
Sunnyvale, CA 94085
E: steven@anchorfree.com
F: (201) 264-5700
Anand N. Sindgi
EMEA Ad Sales
AnchorFree
Santa Ana Court
Sunnyvale, CA 94085
E: anand@anchorfree.com
F: 44 7813713256
Press Highlights
Shielding Consumers from Privacy-Breaching ISP Tracking
By Mark Smith, DMNews 07/08/2008
This Week’s Top Downloads
Lifehacker.com 06/06/2008
Want Free VPN for Public WiFi Hotspots?
By Chris Pirillo, Chris Pirillo Blog 06/04/2008
San Jose Airport Offers Free Wi-Fi
By Emma Ritch, San Jose Business Journal 05/29/2008
AnchorFree and WebAds UK Bring First Broadband Media Network to EMEA
By Anamika Singh, TCM 5/14/2008
AnchorFree teams up with WebAds UK for mobile internet advertising
By Bhavana Navuluri, Computer Business Review 5/13/2008
HotSpot Shield: Keep yourself safe at public hot spots --- for free
By Preston Gralla, PC World, 5/20/2008
Advertising to Fund the New Wireless Internet Service
By Ann- Marie Covin, Media Week 05/13/2008
Quick Fix: Secure Laptop on the Go
By Paola Singer, Wall Street Journal 05/13/2008
Locate Free Wireless with Wi-Fi Hotspot Finder
By Adam Pash, LifeHacker.com 04/09/08
AnchorFree Hires Two Ad Sales Gurus
By Kathleen, ADOTAS 4/7/2008
WiFi Hotspot Surfers Beware: Sharks Patrol These Waters
By Jack M. Germain, TechNewsWorld 3/26/2008
Monetizing Free Wi-Fi
By Adam Kirby, Associate Editor -- Hotels, 3/1/2008
Making Cents of Ad-Supported Wi-Fi
By Jeff Goldman, Wi-Fi Planet 2/14/2008
Connecting To NeW Sales
By Audrey Gray, Dealerscope 2/1/2008
Why hotspot ads sizzle
byline by Mark Smith of AnchorFree, iMedia Connection 1/21/2008
Mobile Products to Watch in 2008, Part 1
PC World, 12/26/07
AnchorFree and Improved Geotargeting
Screenwerk - Greg Sterling blog, 12/20/07
AnchorFree Seeks to Provide Wi-Fi at Local Stores and Services
By Peter Krasilovsky, The ClickZ Network, Dec 19, 2007
Ad-Supported Wi-Fi: Back to Basics
By Anna Maria Virzi, The ClickZ Network, Dec 14, 2007
Away From Big Cities, The Mobile Internet can be Hard to Reach
By Jermy Wagstaff, Wall Street Journal, December 7, 2007
New York Times: Anchofree's Innovative Hotspot Ad Network
By Lia Miller, New York Times, November 27, 2007
AnchorFree CEO: Hotspot Local Ad Network Beats Google, Yahoo, INTERVIEW
Insider Chatter, Donna Bogatin, November 15, 2007
iChat: Mark Smith, AnchorFree's Executive Vice President of Strategy and Products
ShootOnline, November 14, 2007
MuniWireless.com: Interview with AnchorFree
Carol Ellison , December 5, 2007
AnchorFree Target Blogs, Wi-Fi Hotspots With New Ad Technology
MediaPost: Online Media Daily, November 6, 2007
Ad-Supported Wi-Fi Network Launches
By Matthew G. Nelson, The ClickZ Network, Nov 6, 2007
Sharing could use community to provide free Wi-Fi
Ryan Kim, Chronicle Staff Writer, Monday, September 17, 2007
Bayfair Mall Goes Wireless
By Amy Sylvestri, The San Leandro Times, 11/29/07
Wifi companies now offering free service for businesses
Clark Howard, November 28, 2007
Hot spots with a catch: Ads
International Herald Tribune (New York Times syndication), 11/26/2007
In-Store Wi-Fi is Free, but Not Commercial-Free
Cnet/News.com (New York Times syndication), 11/27/2007
AnchorFree launches ad network for free access
Wi-Fi Networking News, 11/27/2007
Media Buyer Planner
Reaching Consumers On-the-Go via Free Wi-Fi Provider, 11/27/2007
WiFi for Customers
NYS SBDC Research Network, 11/27/2007
Free wifi
It matters to J Dwivedi, 11/27/2007
Would You Use WiFi with Commercials?
GeekSugar.com, 11/28/2007
The Constantly Evolving Advertising Market
Jason Mandel, Launchsquad, Nov 8, 2007
As Online Advertising Grows, The Question Is How Much Is Too Much?
Gigaom, November 7, 2007
Ad:Tech, WiFi and More
Daily Wireless, November 5, 2007
AnchorFree Launches Advertising Network for Reaching Consumers at Hotspot Locations
iPhoneHeadlines.com, November 5, 2007
Bayfair Center Will Host Wi-Fi Hotspot
By Martin Ricard, Bay Area News Group, November 26, 2007
